Stimulate the creativity to boost your organization?s success.

This program, based on the work of Mark Brown from Innovation Centre Europe, examines the barriers to fresh, profit-related creative thinking and suggests simple but powerful ways to break them down. It offers ways to tap the genius to come up with viable ideas for services, products, processes and procedures that your customers (internal and external) really need.

In a striking and original style, mixing live action and animated graphics, the program addresses the following key issues:

• The difference between a ?dinosaur? and ?dolphin? outlook
• Why we tend to restrict thinking to self-imposed limits - and how to think your way beyond them
• How to improve your problem-solving skills by challenging your own assumptions
• How to avoid idea assassination
• How to assess ideas and solutions in a positive, creative way
• How to take the initiative and translate ideas into action

Features and applications

• Everyone needs to challenge the way they think, and will therefore benefit from this video
• Title program in the Ideas into action series
• Visually stimulating and highly entertaining resource