Who said that creativity is only for the artistic types? Nothing could be further from the truth, as proven by this complementary program of Mark Brown's 'Ideas into Action.' Through a neat combo of animation and live action, the program focuses on the idea-generating phase of the creative-thinking process, highlights the largely self-imposed limitations of our thinking and then explains how to overcome them:

• Creating a frame of mind conducive to innovative thinking
• Knowing when to use one-, two- and three-dimensional thinking.

Use the program to develop an open-minded and motivated atmosphere at the start of any brainstorming session, where people are trying to come up with innovative and effective ideas. The program ultimately boosts creative-thinking and problem-solving courses and idea-generating workshops.

The benefits:

• To make anyone think more creatively in their work
• Versatile, inspiring and highly watchable creative resource